e-Mas is the gold investment platform in TNG eWallet, available through GOfinance hub, that allows users to buy and sell digital gold. It significantly enhances financial inclusion by offering a low entry barrier of just RM10, with no transaction fees or hidden costs. The user-friendly design and seamless experience make it accessible for everyone to start investing effortlessly. This end-to-end digital solution ensures a secure and convenient way to invest and monitor gold holdings in real-time, making gold investment simple and accessible for all. e-Mas is one of the many financial services available in GOfinance, making it a comprehensive financial hub within TNG eWallet.