This is an initiative driven by the Ministry of Domestic Trade and Cost of Living (“KPDN”) to help and reduce the cost of living, especially among the B40. It started with a strategic partnership with the Pengusaha Kedai Makanan (Bermasak) Dan Persatuan Pengusaha Restoran Dan Gerai Makanan to offer affordable meal plans for the B40 segment but have since expanded to other economic sectors, including insurance.