The Inisiatif Insuran Rahmah was launched on 22nd June 2023 by previous Minister of Domestic Trade and Cost of Living, Datuk Seri Salahuddin Ayub, unveiling Allianz General Insurance Company (M) Berhad as one of the first insurer in the market to offer 2 affordable products under this initiative. One of the product is PerlindunganKu Allianz4All where existing benefit was enhanced and new benefits included at no extra charge.